This year we hired Nonprofit Megaphone to manage our Google Adwords Grant.
Working diligently under the leadership of John Szostek to maximize the TCF website we have been running Google Ad campaigns featuring TCF schools and teachers. We are happy to give you this early report.
We have already seen considerable progress in the first month with a 5% conversion rate. A conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors. A high conversion rate is indicative of successful marketing and web design: It means people want what you’re offering, and they’re easily able to get it! The average conversion rate in Adwords across all industries is 2.7% on the search network. We are thrilled to enjoy a high conversion rate and hope you are as pleased as we are.
We had 34,527 impressions (the number of times our ad is shown on a search result page)!
The largest segment of clicks to our site were in the 45-65 age group, followed by age groups 25-44 with substantial clicks.